E-Commerce Manager

Intro

Boards & More is a globally active sporting goods company and one of the world’s leading brands in action sports such as kitesurfing, windsurfing, wing foiling, stand-up paddleboarding, and mountain biking.
We live and breathe the spirit of our brands and are deeply rooted in the global action sports community.
Our digital business is a key growth driver, and we are looking for an E-Commerce Manager who combines strong operational execution with a performance mindset and a genuine passion for sports and digital brands.

Your mission

E-Commerce & Website Operations (Hands-on)

• You actively manage and optimize the day-to-day operations of our e-commerce platforms (Shopify or similar).
• You create, maintain and optimize product pages, collections, landing pages and content.
• You take hands-on responsibility for webshop performance, usability and conversion.
• You collaborate closely with developers and internal specialists to implement technical improvements and new features.

Performance & Growth Marketing

• You plan, track and optimize paid campaigns across Google Ads, Shopping, Paid Social and Retargeting.
• You work hands-on in ad platforms and analytics tools.
• You plan and optimize Google Ads campaigns in close collaboration with in-house and external specialists.
• You support SEO initiatives including keyword research, on-page optimization and content performance.

CRM & Retention

• You execute email marketing campaigns and automated flows hands-on.
• You collaborate with CRM and data specialists on segmentation, personalization and lifecycle journeys.

Data & Analytics

• You actively track and analyze KPIs such as traffic, conversion rate, revenue, AOV, ROAS and CAC.
• You build reports and dashboards and translate insights into concrete actions.
• You exchange regularly with analytics and tracking specialists to continuously improve data quality and insights.

Cross-Functional Collaboration

• You work closely with Brand, Product, Retail and Creative teams.
• You align digital execution with product launches and brand campaigns.
• You collaborate closely with internal specialists, agencies, freelancers and technology partners.

Your profile

• Bachelor’s degree in Marketing, E-Commerce, Business or a comparable background.
• 3–5 years of hands-on experience in e-commerce or digital marketing.
• Strong practical experience with:
  • Shopify or similar e-commerce platforms
  • Google Ads & Meta Business Manager
  • Google Analytics / Google Tag Manager
  • Amazon Seller or Vendor Central
• Solid understanding of SEO, SEA, CRO and digital funnels.
• Data-driven, hands-on and execution-focused mindset.
• Comfortable taking ownership while working closely with specialists.
• Excellent English communication skills

Desirable

• German is a plus.
• Proven experience in building and scaling Amazon businesses (Vendor & Seller Central), including setting up structures and best practices, optimizing listings (SEO & content), managing Amazon Ads, and driving profitable growth through data-driven sales, margin, and inventory optimization is a plus for future tasks.

Why us?

• Because you’ll play a key role in growing a global e-commerce business and shaping how our brand shows up across digital channels
• Because you’ll work in a small, high-performing team with short decision paths and real ownership
• Because you’ll combine strategy and execution – from optimizing the customer journey and conversion funnels to launching new products online
• Because you can expect a great work environment: competitive PTO, modern tools and tech stack, excellent coffee, and boards in the garage
• Because we value an active lifestyle – whether it’s surfing before work, biking after hours, or chasing snow on the weekends

About us

The Boards & More GmbH consolidates the brands Fanatic, Duotone, ION and SQlab, some of which have been active as individual brands for more than 40 years. The company designs and delivers products in the sports areas of stand-up paddle boarding and mountain biking and is the world’s leading company in the fields of kiteboarding, windsurfing and wingfoiling.

Weitere Details und Bewerbung